Every property that I’ve ever owned has been unique, from a stone gatehouse on the Hudson River in New York to a post & beam home with colored bottles embedded in the walls in North Carolina. My personal experiences as a buyer and then as a seller planted the idea leading to the opening of Special “Finds…” in 1995.
Marketing your unique home in a sea of cookie-cutter houses is a sure way to get no attention. Expecting buyers to notice your unique home using traditional methods is like asking them to notice a needle in a haystack. It takes a special approach to market your special home and to attract the buyer looking for a property just like yours. Our home marketing services can help you market your property to attract the right buyers willing to pay your price.
I’ve designed a package of unique home marketing services to spread the word and get your property noticed and get it sold!
Purchasing a home is a highly emotional and very personal decision. We’ll compose your “Property Story” to appeal to the emotions of a buyer.
Buyers will be able “feel” what it’s like to live in your house, and on your grounds. They will be “emotionally transported” through your property.
Your marketing campaign will consist of far more than simply placing it in the MLS. For the entire length of your listing, your property will be featured online in the New York Times, Wall Street Journal, Robb Report, Mansion Global and duPont Registry. *
Reveal the best aspects and unique features of your unusual property. Our global following of Unique Home Buyers is waiting to see your home.
Your Special Find will be placed in a category of similar type homes making it easy for buyers to find.
Your property will reach a global audience with over 50 International Ads. Reach buyers and investors across the globe in China, Russia, Germany and more.
Engage buyers with your own media e-brochure. Complete with your Property Story, your e-magazine becomes instantly available to active readers in every corner of the globe, from their computer as well as any mobile device.
Put your property actively in front of house hunters on social media sites including Facebook and YouTube. Your marketing campaign will include a fullscreen HD Video Tour with a dazzling Google Earth Aerial Video Fly-Over as well as a stunning Facebook Video Page all devoted to getting your property sold.
Make a great impression with our “Image Impact”. See your property the way a buyer sees it. We’ll review your photos and make suggestions to improve your property’s image both for your online presence and for showings.
*Some elements of our marketing program may not apply as various publications limit inclusion to properties priced over $500,000.