Special “Finds…” In the News: Herald Mail, in Hagerstown, MD
Special “Finds…” Markets Properties with Personality!
Opening date: May 2013
Services: Unique Real Estate Marketing
Target market: Unusual Properties
How did you get into your business, and what motivated you to start it?
Special “Finds…” evolved from an essential need to attract buyers for unusual, and sometimes difficult to sell, properties. Listing only unique real estate, the goal of Special “Finds…” is to make unique properties stand out from the crowd and not get lost in the sea of more typical listings. I use “emotional” advertising, poetic if you will, to attract the appropriate buyer. I pinpoint a property’s uniqueness, then create an “identity” and “image” for the property. The firm’s poetic ad-writing style “transports” buyers visually and mentally through listings from wherever they are.
Previous business experience:
The firm had offices in Asheville and Hendersonville, N.C., from 1995 to 2008. In 2009, Special “Finds…” relocated to the Northeast, and opened its doors in Chambersburg in May. Thompson, founder and former director of marketing for the New York Stock Exchange, applies her marketing expertise to each of her listings.